**Maker’s Mark Bourbon 101: Elevating Tradition to New Heights**

Maker’s Mark Bourbon 101 takes the classic, time-honored Maker’s Mark experience and elevates it with a higher proof, offering a deeper dive into the bourbon’s beloved flavors. This expression, bottled at 101 proof (50.5% ABV), is a nod to the brand’s commitment to handcrafted quality, while providing enthusiasts with a more robust tasting experience. The “101” not only signifies the bourbon’s proof but also symbolizes a masterclass in bourbon enjoyment, showcasing the best of Maker’s Mark’s rich, smooth, and accessible profile.

**A Distinctive Take on a Classic**

Staying true to the original Maker’s Mark recipe, this 101 proof version retains the use of red winter wheat instead of the traditional rye, resulting in a softer, smoother bourbon. The increased alcohol content amplifies the bourbon’s natural flavors without overwhelming its signature sweetness and balance, making it a standout choice for those who appreciate the nuances of a well-crafted bourbon.

**Tasting Notes: Richness Amplified**

Maker’s Mark Bourbon 101 greets the senses with an inviting nose of caramel, vanilla, and baked bread, a hallmark of its wheated bourbon profile. The palate is treated to a richer and more pronounced experience of classic Maker’s Mark flavors, including honey, toasted oak, and ripe fruit, with a warm, spicy undertone that speaks to its elevated proof. The finish is long and satisfying, with a lingering sweetness and a touch of warmth that invites contemplation and savoring.

**Versatile and Approachable**

Despite its higher proof, Maker’s Mark Bourbon 101 maintains an approachable and versatile character. It shines brightly whether enjoyed neat, with a splash of water, or on the rocks, where its complexity and depth can be fully appreciated. Additionally, its robust profile makes it an excellent base for bourbon-forward cocktails, adding richness and intensity to drinks like the Old Fashioned or the Manhattan.

**Where to Find Maker’s Mark Bourbon 101**

Initially introduced as a travel retail exclusive and select market release, Maker’s Mark Bourbon 101 has garnered a dedicated following, making it more widely sought after. It can now be found at select liquor stores, bourbon specialty shops, and online retailers, though availability may vary due to its popularity and selective distribution.

**A Celebration of Bourbon Craftsmanship**

Maker’s Mark Bourbon 101 is a celebration of the craftsmanship and heritage that Maker’s Mark is renowned for. It offers both longtime fans and newcomers to the brand an opportunity to explore a bolder expression of a beloved bourbon, encapsulating the spirit of innovation that continues to drive Maker’s Mark forward.